By far the largest network, Google dominates with more than
36% of web searches*. Our Search Engine Marketing
Specialists are well versed in Google bidding and they
utilize proven techniques and proprietary software for
Keyword list building, ad campaign management and conversion
tracking and enhancement.
Yahoo! Search Marketing: The second largest ad network with
over 24% of Internet searches. Our SEMs build and manage
accounts through Yahoo!'s array of products from Local
Search to Content MatchTM.
We have expertise in driving successful campaigns through
Yahoo!.
MSN Search is the #3 largest paid search provider with over
15% of web Searches. We have experience in running accounts
in the current MSN ad system and are prepared to run your
campaign.
Our SEM Campaigns Include:
Competitive Tracking: We take this a step
further by constantly evaluating your competition over
time to delineate successful competitive campaigns and
failing ones. This assists in pinpointing
key-phraseology that is proving successful for them.
In-depth Competitive Analysis: We
evaluate the top competition for your target Key-terms.
Key-term list building: Defining targeted
key-terms, drill-down terms and misspellings (Drill-down
terms like "sports shoes blue white size nine" provide
higher quality traffic than generic/general terms like
"sports shoes" while being less expensive. building a
targeted list of Drill-down terms can provide similar
amounts of traffic with a higher conversion rate and a
much smaller budget).
Analytics and reporting: We provide
in-depth reports on traffic, key-term success,
conversion and other important metrics.
